I worked with Mariano Events' Client Relations Manager to build product trial and awareness for brands that produce healthy dessert alternatives at Begin To Heal's New York City wellness panels, celebrating the launch of the Begin to Heal app. Participating brands included Snow Monkey superfood ice treats and Joyfuls dark chocolate treats. This project included brand solicitation, communication and coordination with festival organizers, event and operational planning, and all integrated marketing efforts on behalf of brand partners.