In the Spring of 2019, I brainstormed, designed and pitched a summer pop-up series proposal to executives at Mariano Events, Theo Chocolate and Firelight Camps in Ithaca NY after Theo Chocolate requested a proposal for a s'more themed pop-up event. I designed a event series that would take place at popular glamping venue Firelight Camps' weekly Firelight Live concert/campfire series. This pop-up series built brand awareness for Theo Chocolate and Grabanzos chickpea snacks while encourage guests to buy both brands at Wegmans stores in western/central NY. I had the pleasure of working at one of the events as an ambassador, where I engaged guests and educated them on the attributes and ways to use Theo Chocolate.