Mariano Events executes in-store product demonstrations and sampling events for natural/specialty food and beverage brands at nationwide retailers and event venues. As the Wegmans preferred demo partner, Mariano Events worked with many CPG brands to maximize product launches. Part of my role as Marketing and Branding Coordinator included calling out these demo campaigns on Instagram, Facebook, Twitter and LinkedIn. I also regularly communicated with retailer personnel, in-house marketing representatives and Mariano Events Brand Ambassadors to schedule demos and report feedback through Promomash, an online event management platform. I posted organic content on a daily basis including event photos and graphics designed with Adobe InDesign and used a variety of industry hashtags to increase engagement with all stakeholders.