In the fall of 2018 I proposed a timeline and skeleton outline to Mariano Events executives with the goal of completely redesigning the company website. I put together a comprehensive plan of action to transfer site content from GoDaddy's hosting platform to Squarespace using elements of design and oversaw a Digital Marketing and SEO Assistant who worked on website layout and coding. Over a six month period I collected dynamic imagery, drafted new and improved copy to better represent the company and implemented search engine marketing tactics to maximize visibility and impact upon the site's launch in March of 2019.